Dongguan furniture industry s terminal channel changes from butterfly to service oriented furniture manufacturer

in recent years, more and more Dongguan furniture enterprises are on the way to expand their domestic sales. In addition to the traditional agent distribution path, many enterprises are also beginning to explore new marketing models, such as building a home experience hall. On October 28, the Muxi home furnishing and living museum under Dongguan kainami home furnishings Co., Ltd. opened, and another furniture factory experience shop was added in Dongguan.

Window of the city, a home In the past few years, there have been many Dongguan enterprises testing water home experience stores, and achieved remarkable results. Through standard output, these enterprises have opened their stores all over the country and gradually transformed into service-oriented furniture manufacturers.

Explore the furniture factory experience store mode

kainami is located in Dalang town. This furniture enterprise covers an area of about 30000 square meters, and its turnover has been stable at 100 million yuan in recent years. Previously, Kenami mainly engaged in export business.

General manager yuan Jue has been working in the furniture industry for many years. Under the background that the profits of export products are gradually diluted, she decided to lead the enterprise to explore the domestic sales channels. As an attempt, Kenami decided to spend tens of millions of yuan to build a home factory experience hall. On October 28, the Muxi home furnishing and living museum under kainami officially opened, which is located in the kainami factory.

Yuan introduced that the Muxi home furnishing experience Museum hopes to deliver aExquisite life concept. Kainami will officially open the road of domestic sales through this self owned home experience hall. Before that, after a period of trial operation, Muxi home furnishing and living museum has made outstanding achievements. Therefore, Yuan Yu has confidence in the future.

In the future, people can order household products directly from Muxi home furnishing and living museum. The reporter learned that compared with the traditional channels, due to cutting off the dealers, agents and many other intermediate links, the factory directly faces the consumers, so it has a high cost performance, generally speaking, the price of the same quality products can be half cheaper. "Whole house home furnishing, one-stop purchasing, customized products can also be produced according to the order, truly making consumers worry, save time and money." Yuan said.

In fact, kainami is not the first furniture company to test the water home furnishing and living museum in Dongguan. The reporter found that in recent years, enterprises have successively opened such factory experience stores to explore and develop the domestic market.

Located in Houjie city window company, it is a "crab eater" in Dongguan test water furniture factory. After several years of operation, the furniture factory of the city window has not only achieved sales growth, but also achieved standard output, laying a solid foundation for the city window's domestic sales.

Home a located in Dalingshan is also a successful practitioner of the factory store model. Home a is in the o2o mode. After great success on line, home a did not easily abandon the offline physical store channel, but combined the two to promote the convenient and quick conversion of online passenger flow into lineLower physical store customers.

After the success of large store model or community store?

in its own factory experience store, Dongguan furniture enterprises immediately expanded their stores to seize a larger domestic market.

Zhao Jiayao, vice chairman of citywindow, said that in recent two years, citywindow has pushed the store model to meet the needs of consumers' personalized and one-stop consumption. There are dozens of "big shops" in the design of the city window. According to the plan, window of the city plans to increase the number of large stores to 100 this year.






In 2014, a home furnishings set up a chain development business department, which is responsible for opening up o2o independent stores nationwide, guided by foreign advanced models, and combining the product advantages of a home furnishings to develop the market. As of August 2016, 96 cooperative markets have been successfully established, with a market area of more than 160000 square meters, strongly contributing to the rise of a home furnishings.

Different from the window of the city and a home furnishings, kanami does not want to implement the large store model. "We don't want to open a store in a hypermarket, but we want to enter the community. Such a store is small in scale, but the threshold is low, and it can directly face the consumers in the community, and it can be expanded more quickly." According to the plan, kanami will have 20 offline stores next year through the way of joining in, Yuan said.

With the increase of the number of stores, furniture enterprises are forced to transform their technology and operation mode. "The window of the city has become a service-oriented manufacturing enterprise," Zhao Jiayao said. The window of the city has solved many technical problems in furniture production and customized flexible productionTechnology is applied to furniture production. Among them, CNC technology and furniture modularization make the cost of whole house customization significantly reduced. After the store receives the order, the sales order can be directly converted into the production order through the network system.

In kainami company, Yuan also introduced to reporters that in the future, with the gradual expansion of the domestic market, the production link of kainami will gradually shift to Southeast Asia, the headquarters is mainly responsible for product design, marketing and logistics, and kainami will also become a service-oriented furniture enterprise.





(edit: Dongguan Network)
















in recent years, smart communities have been causing a boom of wealth creation, which is centered around smart communities, New business models emerge in endlessly. This year, with the popularity of new retail, the "last kilometer" business opportunity in the community once again arouses imagination. In such a "tuyere", Dongguan enterprises are naturally not absent.

Reporters found that for smart communities, some Dongguan enterprises have successively seized the entrance by building online platforms. At the same time, these companiesWe are also exploring the profit model. On October 22, Guangdong anerfa Intelligent Technology Co., Ltd., a new third board enterprise, released its community "peace shop" brand, which once again ignited the competition in the smart community industry.

Seize the entrance of smart community

the new business integrated online and offline has become the leading business model at present, promote the mutual development of entity services and e-commerce, and become the strategic choice of emerging enterprises.

Driven by the broad market prospect, a large number of smart community service platforms are emerging. Dongguan also has enterprises aiming at the business opportunities of smart community, and through their respective business models, seize the entrance of smart community.

Anerfa is a new third board enterprise in Dongguan, which has a smart community platform "peace of mind". Through the installation of multi intelligent hardware systems such as intelligent car lock system, intelligent building access control and intelligent door lock with patented technology for the community, and with community owners and owners as the starting point, ANFA is carrying out the market layout of community o2o services.

Deng Xinwen, chairman of anerfa, introduced that anerfa uses smart hardware, car locks, access control and door locks as the access to connect users, and uses three smart portals to accurately and effectively cut into the community and provide community services for community owners, so as to achieve a closed-loop profit. At present, Anxin has carried out joint cooperation in 71 cities in China, including Beijing, Guangzhou, Shanghai, Wuhan, Shijiazhuang, Changsha, etc., with 1080 communities signing intelligent equipment business cooperation and over 640000 app download users.

Another enterprise in Dongguan, fuka technology, has entered the field of smart community from community property management and cloudComputing, artificial intelligence, big data and other technologies have created a cloud service platform for smart communities, and through this platform, the community market has been deeply cultivated.

According to Huang Tongyuan, CEO of fuka technology, fuka technology has now built two service platforms, namely, Fuqi property management cloud platform for property companies and Zhijia community intelligent service platform for community families. Through these two platforms, fuka technology has built community refined management scheme, e-commerce platform and artificial intelligence data model library, It laid a foundation for further cultivation of the market.

After several years of development, the connotation of this community cloud service platform has become more and more rich. Last year, FUCA technology also cooperated with American technology companies to introduce community service robots into China. This service robot, which is specially used in property enterprises, can save 25% of the labor cost of property, and greatly improve the scientific and technological service level of property enterprises.

Shen Jianzhong, President of China Property Management Association, introduced to reporters that smart community has become a hot concept, but the successful business model is still in the exploratory stage. "Only through the third-party platform and the integration of resources in various industries and fields can we achieve breakthroughs in the field of smart communities." Shen said.

With the online entrance, how to tap the "last mile" business opportunities of the community through the platform has become a problem in front of these smart community platforms. In this field, Dongguan enterprises are also carrying out new exploration.






For the "last mile" of the Nuggets community, an'er's sign is new retail. On October 22, ANFA was in ShenzhenStyle released its "comfort store" brand. Anxin store is a sub product on the security service platform of the smart community of Anxin point.

Deng Xinwen introduced that at present, Anxin store is carrying out pilot projects in Shenzhen and Dongguan communities, strictly screening high-quality community service providers, providing users with various life services from travel, shopping, laundry, home maintenance to physical therapy, childcare education, and pushing according to the personalized needs of residents in the communities. Each community will set up reassuring store managers to provide reassuring and warm life consultation and community services.

Deng Xinwen said that Anxin stores should provide warm community services, take building social and multi consumption scenes as basic tools, and make the word "Anxin" into a community lifestyle in retail. Different from traditional stores, online stores and convenience stores, Anxin stores link third-party service providers and user needs through big data analysis and integration to provide accurate services for community residents.

In Deng Xinwen's opinion, on the whole, Anxin store is an o2o node connecting all businesses and Internet businesses around the community with the community as the core. What it explores is the B2B2C service mode, so as to build the "last kilometer" service circle of the community through platform sharing and direct service.





(edit: Dongguan net)